As a brokerage focused on the corporate sector and large-scale fleets, RAX Seguros requires an image of absolute protection and scale.
As a brokerage focused on the corporate sector and large-scale fleets, RAX Seguros requires an image of absolute protection and scale.
The visual identity uses a geometric shield icon and high-contrast colors to convey vigilance and precision. The rebranding reinforces RAX's capacity to offer tailored solutions for large corporations, transforming risk management into a strategic and secure process.
RAX Seguros
Visual Identity and Branding
2024












